
Watch and art collectors get a new canvas with the Rolls-Royce Black Badge Cullinan by Cyril Kongo
FOR collectors who have admired the work of Cyril Kongo on everything from Richard Mille timepieces to collaborations with Hermès and Chanel, there is now a new way to experience his art — not on the wrist, on a handbag, or hanging on a gallery wall, but from behind the wheel. Rolls-Royce Motor Cars has unveiled the Black Badge Cullinan by Cyril Kongo, a series of just five specially commissioned SUVs that transform the marque’s most rebellious model into a moving work of contemporary art. Kongo is no stranger to the world of high-end collectibles. The French-Vietnamese artist, whose bold graffiti-inspired style has made him one of the most recognizable names in contemporary art, gained particular attention among watch enthusiasts through his celebrated collaboration with Richard Mille. His hand-painted RM 68-01 Tourbillon remains one of the most visually distinctive and sought-after creations in modern horology. Now, collectors who follow his work have the chance to ride in the Kongoverse. Each of the five Cullinans carries Kongo’s unmistakable visual language across the Starlight Headliner, dashboard, picnic tables, rear center console, and waterfall between the rear seats. Every painted surface was completed by hand at Rolls-Royce’s Bespoke facility in Goodwood, where Kongo worked side by side with the company’s designers and artisans for several months. Although all five vehicles share the same overall concept, no two are identical. Each features a one-of-one composition, making every Cullinan as unique as a signed canvas. The interior is particularly striking. Against a black backdrop, bursts of Phoenix Red, Turchese, Forge Yellow, and Mandarin divide the cabin into four distinct color zones. Above, the Starlight Headliner becomes Kongo’s cosmic playground, incorporating imagined planets, constellations, and references to quantum physics. In a first for Rolls-Royce, one shooting star stretches the full length of the roof. The hand-painted veneer extends across 19 wood surfaces, from the fascia to the rear picnic tables. After Kongo completed each artwork, Rolls-Royce artisans sealed the pieces under ten layers of lacquer before sanding and polishing them to the glass-like finish expected of the brand. The exterior is intentionally muted, serving as a subtle introduction to the dramatic cabin. Finished in Blue Crystal Over Black, each Cullinan features a multicolored gradient coachline and different-colored brake calipers behind the 23-inch wheels—another first for Rolls-Royce. This is not the first time Rolls-Royce has collaborated with artists, but the depth of Kongo’s involvement was unprecedented. Rather than merely supplying sketches, he was embedded within the Bespoke Collective and given his own studio space inside the Goodwood headquarters, where his ideas evolved in real time with Rolls-Royce engineers and craftspeople. All five Black Badge Cullinan by Cyril Kongo models have already been allocated to collectors around the world. For those who appreciate Kongo’s work on a Richard Mille watch, a limited-edition handbag, or a commissioned canvas, this may be the ultimate expression of his art. It is not something you wear or display. It is something you drive.